Search Engine Marketing

Search Engine Marketing (SEM) brings together a range of techniques designed to give your website greater visibility in Search Engines such as Google and Yahoo.

In the first instance, we ensure that our web pages are accessible to Search Engines and focussed on the keywords your customers use. Keywords are placed strategically around the site, which is coded in a way that allows it to be indexed correctly and thus easily found by your customers.

In addition, we can identify paid advertising campaigns such as Pay-Per-Click (PPC) which will drive even more visitors to your website.

Google AdWords is the best-known Pay-Per-Click provider. Your ad appears next to relevant search results, incurring a Cost-Per-Click when a user is directed to your website. Because your ad is generated in response to users’ own search terms, it’s more targeted than conventional advertising.

Web Stats

Detailed statistics allow us to monitor traffic on your website, identifying number of visitors, which pages are accessed most frequently, and which external websites direct the most traffic to your site.

We can then report on these trends and suggest amendments to your marketing campaign and / or website.

Blogging

Blogging is the practice of regularly publishing articles on your website in order to give your business a human face and encourage visitors to return on a regular basis.

We use professional blogging software to create a blog in your corporate style that is integrated seamlessly into your website.

Make an Enquiry